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SmartTracks Introduces Relationship Marketing to Direct Marketers with New Web Site
April 29, 2009
The newly redesigned website of SmartTracks, Inc. is live. The new web site features expanded content and includes videos that educate visitors about SmartTracks and the value of relationship marketing. The redesign incorporates the look and feel of the SmartTracks brand as well as enhanced navigation.
“The new web site is essential as we introduce one-to-one relationship marketing to direct marketing professionals,” says Dave Talbot, VP of Sales and Marketing for SmartTracks. “It enables visitors to quickly find information about relationship marketing best practices, case studies and how SmartTracks can provide them with a sophisticated automated marketing solution.”
The new features on the SmartTracks.com web site include: an overview of the application, benefits to direct marketers, how to create tracks (or a series of scheduled touches to a specific audience), the value of personalization, articles and white papers, company information and news. If visitors want to find a specific topic on the website, they can type the search term into the search tool. Visitors can also view videos to educate them about the value of SmartTracks and relationship marketing, a key component of the SmartTracks tool. In addition, they can sign up for a free trial from the “free trial offer” button on the home page.
About SmartTracks
SmartTracks is marketing automation software that allows direct marketers to systematically advance prospects and convert them from “just-interested” to “sales-ready.” Marketers can easily create and manage integrated, mixed media, multi-touch marketing campaigns using personalization techniques that increase overall response rates 200-1,000%. It’s relationship marketing made simple and affordable.
Contact Information:
SmartTracks, Inc.
888-475-6019
SmartTracks Debuts Three New Product Demonstration Videos
May 1, 2009
SmartTracks, the online tool designed for direct marketers so that they can plan and launch direct mail and email campaigns for their clients, has launched three product demonstration videos today:
- Traditional Marketing – why traditional marketing techniques fail
- Relationship Marketing – how relationship marketing differs from traditional marketing and how relationship marketing will increase responses and sales
- Application Demo – an overview of the SmartTracks software system and how it can be applied to relationship marketing
All of the above videos are posted on the SmartTracks.com website as well as on YouTube.
“The videos provide an additional vehicle for our audience to learn more about SmartTracks at their convenience,” says Dave Talbot, VP of Sales and Marketing for SmartTracks. “All three allow visitors to understand the benefits of SmartTracks and how integrated it is with relationship marketing best practices.”
About SmartTracks
SmartTracks is marketing automation software that allows direct marketers to systematically advance prospects and convert them from “just-interested” to “sales-ready.” Marketers can easily create and manage integrated, mixed media, multi-touch marketing campaigns using personalization techniques that increase overall response rates 200-1,000%. It’s relationship marketing made simple and affordable.
Contact Information:
SmartTracks, Inc.
888-475-6019
SmartTracks CEO Laura McGuire Receives Distinguished Entrepreneurial and Leadership Award
July 30, 2009
At the second annual Greater Colorado Springs Chamber and the Southern Colorado Women's Chamber of Commerce event, CEO of SmartTracks Laura McGuire was presented with the "Brava Donna" award. The award was in recognition of Laura's, "spirited entrepreneurial ways and extraordinary overall contributions to the business world."
The event, An Annual Evening in Tuscany, was attended by more than 250 business women in the Colorado Springs area.
About Laura McGuire
Laura McGuire is the CEO of SmartTracks. Laura is a successful entrepreneur, having founded three other businesses in the demand generation and marketing automation industry. Laura is an internationally-recognized expert in database marketing and is often found speaking at industry and association meetings and conventions in the US and abroad. Laura is on several boards of directors and consults on new-technology marketing both in the U.S. and Europe.
About SmartTracks
SmartTracks is marketing automation software that allows direct marketers to systematically advance prospects and convert them from “just-interested” to “sales-ready.” Marketers can easily create and manage integrated, mixed media, multi-touch marketing campaigns using personalization techniques that increase overall response rates 200-1,000%. It’s relationship marketing made simple and affordable.
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