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Stay in Touch With Your Donors and Members For Less Money and Greater Results

SmartTracks is an on-line marketing automation solution that complements your existing database program to help you stay in touch with your contacts and leverage every communication dollar for greater results.

With SmartTracks, you can:
  • Meet your fundraising goals.
  • Stay in touch with donors and members at half the cost of traditional direct marketing.
  • Send personalized email and direct mail communications that are specific to donor and member preferences.
  • Record interactions and track donor and member activity and involvement.
  • Test messaging, offers and campaigns before launching to a large population.

SmartTracks delivers a series personalized communications - like emails, postcards, business letters or custom mailers - automatically, in three easy steps:
  • Capture donors via a web form or upload your list into the database.
  • Create a series of “touches” using personalized email and direct mail to stay in touch with these donors and members over time.
  • Schedule the dates for the touches. The system does the rest for you - including printing, postage and mailing!

SmartTracks out performs traditional marketing, allowing you to cultivate relationships with your donors and members.


For more information, contact us.